Metadata rights

My coursemate recently posted a blog on UA’s legal team cracking down on a local painter.

Organizations tend to have their hand forced in this issue due to not wanting to set a precedent for ignoring copyright infringement and thus weakening their trademark.  Although many people violate these rules frequently, knowingly or unknowingly, and are saved due to them being a small blip on the radar.

This is starting to change thanks to metadata though, companies are now able to search automatically for items that violate their copyright. It’s not uncommon now to find a youtube video with the sound disabled to due a copyright claim – valid or not.

What do you guys thing, is this too much, or do companies have a right to do this?

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